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MamaBear Launch Plan

Worked with 4 other team members to create launch plan and presentation for a product. Presented to professors for Business for Non-Business class at Cornell Tech (NBAY 5500). 🐻

Worked with 4 other team members to create launch plan and presentation for a product. Presented to professors for Business for Non-Business class at Cornell Tech (NBAY 5500).

Splash is an all-in-one Event Marketing Platform built for achieving goals and tracking impact.

Splash’s current wedge is a beautiful user interface and seamless user experience for all their event customers.

Their main competitors such as Eventbrite, Meetup, and Facebook all serve mainly as high-end bulletin boards to showcase events and register.

The product we are releasing, appropriately named Mama Bear, allows Splash to gain a competitive advantage by offering everything our competitors as well as an effective way of managing the event in real time and keeping all event attendees happy.

This will allow Splash to acquire more users by providing them an all-inclusive seamless event organization system, thereby increasing their revenue as well.

I helped create visual assets, design the presentation, formatted launch plan, and completed process diagram section of launch plan.

Plan

Presentation

Tools

  • Quip
  • Google Slides

Graphics

As part of the MamaBear Launch Plan, I created a Twitter-esque UI to help illustrate what kind of problems the MamaBear platform would be responding to in order to help users while at conferences.

The initial Sketch file was created by Rafael Conde

I also created this process diagram showcasing how the inner workings of the product came together.

By Frances Coronel

Frances Coronel is a software engineer specializing in UI development on the Customer Acquisition Team at Slack where her mission is to make your working life simpler, more pleasant, and more productive.

She has been working professionally as a developer since 2015 and holds a Bachelors in Computer Science from Hampton University and a Masters in Computer Science from Cornell Tech.

Outside of Slack, Frances is an Executive Director of Techqueria, a 501c3 nonprofit that serves the largest community of Latinx in Tech in the US.

She also supports Code Nation as a member of their Bay Area Leadership Council and the Latino Community Foundation as a member of their Latinos in Tech Giving Circle.